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To plan, direct, coordinate and implement VisMin area-specific marketing programs and activities that will help achieve volume, market penetration and key brand health metrics at target areas. KEY TASKS: •Develops and contributes in the development of a Marketing Plan specific for Visayas and Mindanao •Analyzes and translates into strategies and workable objectives trade observations leading to tactical and locally initiated programs. •Regularly scopes competitive landscape on both above and below the line executions for better understanding of his/her immediate superiors, sales partners and agency representatives. •Ensures the proper maximization of allotted budget for Visayas and Mindano. •Responsible for the execution of specific programs, initiatives and activities based on the approved marketing plan for Visayas and Mindanao. •Coordinates with third-party suppliers for below the line (BTL) requirements. •Manages and properly deploys marketing collaterals pertaining to the brand.
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