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The Social Media/ Digital Marketing Associate is responsible for designing customer experience across all Meralco social media platforms and in the implementation of campaigns, programs and advocacies to build and encourage community interaction, increase engagement, and deliver positive sentiment in the digital space. Monitors developments and innovations in digital / social media across multiple industries and identifies opportunities for local application Conducts benchmarking for relevant social media, digital marketing and other media trends and developments Assists in the development, updating and maintenance of a consistent and strong branding architecture for each social media platform Designs and develops plans for social media campaigns and advocacies Initiates the creative messaging process by preparing creative briefs based on customer research and data analytics Assists in developing and executing the buying strategy for all media placements across offline and online channels
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